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Date published 14.08.2017

AVIS is to fully automate the rental process through online, mobile-friendly technology and will launch its latest customer app in South Africa. Additional subsidiary brands are also being considered for introduction in this market.

Lance Smith, Executive: Sales, said app-based platforms were more efficient, effortless and preferred by customers and that “the entire car-rental experience will change”.

The company’s revised app has 5,000 subscribers in the US and is set to arrive in South Africa within the next 12 to 24 months.

The company said it also plans to provide Point to Point booking functionality via the app.

Mr. Smith said the Zipcar car-sharing service, also part of the Avis Budget Group, could be introduced “if we feel there is demand”.

Self-drive, electric vehicles and more smart cars are other future possibilities.

• Read the August issue of TIR for more on this story here.

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