Travel Industry Review

INDUSTRY TO FINALLY GET THOROUGH MARKET STUDYby Sarah Cornwell

A NEW market study has been contracted by the Association of Southern African Travel Agents to establish the size and state of South Africa's travel sector.

Timelines are not set but ASATA said last month Grant Thornton had been contracted to conduct the research and feedback would measure growth and market changes.

Retailers have for years criticised the lack of reliable data showing the size and potential of the country's travel market and the number of corporate and leisure trips taken each year.

Grant Thornton has previously worked with World Travel Market Africa organisers, Reed Exhibitions on a study to quantify the size of the country's leisure sector, published in April.

The Travel Market Index Report will include the number of travellers by route, sector and value, passenger arrivals and departures, ASATA said.

B-BBEE and market concentration will also be monitored.

"The exact state and size of the travel industry in South Africa is currently unknown, and there is no one source that pulls all trade data together to form an accurate picture of the market" said Chief Executive Officer, Otto de Vries.

A report of this nature would provide a baseline to measure growth and track the market's changes over time. It is essential that travel industry stakeholders participate willingly so that the Travel Market Index is representative of the entire travel market industry and benefits all."